I'm guessing you'll be hearing a good amount of buzz about this ad featuring wes anderson in the coming days. Amex did a brilliant job with it, and the thing is, its being passed around on things like youtube, myspace etc like wildfire because of
a. the fact that everyone loves a self-mocking lampoon
b. how good it is.
Its the next generation of adverts: stuff you actually want to watch. This goes to show that advertisers and their agencies are getting increasingly resourceful as more and more users are calling the shots (tivo, on demand, podcasts, direct downloads of network shows, etc), and this is the first ad that I've seen that hits the nail on the head. What brand wouldnt want to be identified with such creativity?