Friday, December 08, 2006

I found most of these to be spot-on. Written up by my friends at Influx Insights, a division of BSSP:

Influx Insights predictions for 2007

1. Hordes of "Borat" imitators over-run adland
2. Skaters and surfers adopt country club apparel as their signature looks are further co-opted by Hot Topic et al
3. Trans fat ban spreads from New York across the country, transforming the way Americans eat
4. Race returns to the forefront of the popular consciousness after several decades lurking in the shadows
5. Sports teams and leagues start to build and practice game strategies on Second Life
6. McDonalds comes out with McOrganic Meal
7. RyanAir partners with JetBlue
8. 24 hour fitness partners with wii
9. itunes launches a concert tour
10. YouTube starts charging the networks to place their content
11. A global ad agency joins forces with a media company to form a new content hot shop
12. Ask A Ninja signs a 3-year deal with Comedy Central
13. Bloggers will be legible for the Pulitzer Prize in 2008
14. XM and Sirius merge
15. The Gap partners with a leading French design house
16. Pitchfork launches a magazine
17. Companies test their advertising using internal prediction markets
18. Hollywood studio agrees to a $100 million budget for the 17-year old winner of their consumer-generated content competition
19. A Second Life avatar has a No1 hit
20. Home Depot joins forces with Whole Foods to create the first sustainable home improvement store
21. Flickr takes over New York's Central Park for the "People's Photo Show"
22. Best Buy launches an electronics store for kids

1 comment:

Dave Hughes said...

I think that number 16 is very wrong. Pitchfork can do much much more than other, traditional music magazines by virtue of the fact that they are not confined by an ad stack or a pagecount. It's in the process of killing Spin dead. Why would they get involved in a failing racket when they have a great thing going?